6 Reasons Your Practice Needs to Start Investing in Digital Marketing in 2018

Gaurav Dhingraby Gaurav Dhingra23 February, 2018

This is the digital age. And thus, the only way to grasp the attention of the audience is through mastering the art of digital marketing. There is no sector that has remained untouched from the realms of digital marketing, including the healthcare sector. While the general perception is that what is the need of digital marketing when it comes to clinics, doctors and hospitals, you will be amazed to know how much impact this side of marketing has on your healthcare practice and reputation. It is not wrong if we say that digital marketing, like every other field, has taken over the sector of healthcare as well. Hospitals, doctors, clinics and other healthcare organizations are making the maximum use of digital marketing, which is helping them yield plentiful benefits.


Do you know that around 70% of the people research about the doctors, hospitals or clinics online that they are about to visit prior to taking appointments?


This is just one of the many reasons that doctors, healthcare professionals, clinics and hospitals need to invest in digital marketing. There are many advantages of investing in digital marketing unique to the healthcare sector and the medicine industry. If you are still not sure why investing in digital marketing for your healthcare organization is a good idea, read on to know the most important reasons and advantages you can reap with the right digital marketing strategy for your healthcare organization.

1. It Reduces the Cost Per Patient Acquisition

If you are also one of those healthcare sector organizations that are struggling with a high cost of acquiring patients, which is the general case in most of these organizations, digital marketing is the best medium. The most common marketing channel used by the organizations in the healthcare sector is print and TV advertisements. According to a survey conducted on the US vein practices, these advertisements cost somewhere around $314 to $348 per patient. This is a huge cost considering the minimum impact it has on the audience. On the other hand, investing in digital marketing reduces the cost to as low as 50%. The figure comes down to around $149. Not only this, investing in effective digital marketing strategies also has an impact on your return on investment, increasing it by a considerable amount.

2. Digital Marketing Helps Target Patients with Specific Conditions

Other mediums of advertisements, like print and broadcast media, do not allow you to target specific audiences. On the other hand, digital marketing is famous for helping marketers target people with specific conditions. You can easily target a specific audience based on their gender, age, demographics and even their address. With the help of highly targeted keywords, you can easily reach patients based on their specific demographics. Work on the SEO and SEM and you will be able to yield results in some time.

3. You can have Directed Call to Actions

If you want to engage with your audience directly, there is no better way other than to use digital marketing. Another great benefit of investing in digital marketing is that it allows you to have directed call to actions, that you can easily target to your specific audience. You can also have multiple kinds of call to actions. From call to action buttons to click to call and even contact forms on the website, there is a lot you can do with digital marketing that none other kinds of marketing techniques can give you.

4. It Improves Credibility of Your Practice

There are so many new doors opened by digital marketing that were previously not possible at all. People can see anything and everything about you before they actually come to pay a visit to you. They research everything about you which has increased the transparency and credibility of the your healthcare practice. It also increases the confidence and trust your patients have in you. In addition, you will also be able to increase traffic to your practice through word of mouth advertising. Thus, patient referrals also tend to increase with your digital marketing efforts.

5. It Helps Create a Bond between You and the Patients

With the help of digital marketing efforts, the bond between you and your patients turns into a never-ending on. You are in fact investing in a long term relationship with them that increases the trust level they have in you. From engaging the patients to their registration and even their post-visit calls, there are many positive experiences delivered through digital marketing.

6. It Brings You on Top of the Search Engine Rankings

If done right, digital marketing helps you in coming to the top of the search engine rankings. This plays a major role in the decision of the patients in choosing the healthcare organization. Nobody goes to the next page of the search engine when they can find it all on the first one. Thus, to be effective and to yield results with your digital marketing efforts, you need to show on the first page of the search engine.

Digitization is the present and future of marketing. If you want to stay on top of your healthcare game, you need to invest in digital marketing and work your way towards the top. With the help of right efforts and strategies, you will be able to not only attract more audience, but also increase the return on investment helping you make the best of your healthcare practice while also increasing your credibility and trustworthiness among your patients.


It is important to get the help of the right digital marketing experts to make your healthcare business standout from the rest. Refresh Healthcare offers digital marketing solutions for healthcare organizations that will help you get online success. Get in touch with us today to attract and convert customers to your healthcare business.

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ABOUT THE AUTHOR

Gaurav Dhingra is digital marketing expert for healthcare companies, backed by robust technology team to develop strategy and execute plans to perfection. He is a passionate, dedicated and truly empathic listener, who has made a life of designing and delivering digital
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